06/02/2020 ~ Mohammad Yousaf

If June 2020 had a theme for sneakers, it would be environmentally friendly sneakers. The Adidas Ultra Boost DNA Parley Cloud White releases on the 29th of June for $180.

Stick around to know all about its release and resale!

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The 2020 sneaker market seems to be growing, creating more opportunities to make thousands.  During a time of high unemployment, sneaker re-selling could be your golden ticket.

To help you get started, check out our blog for a valuable sneaker re-selling education. Here at sixfiguresneakerhead.com, we provide release and resale guides on hot new releases every week. So stay tuned for exciting new content!

Also, to never miss out on the latest articles with useful info, sign up to our news-letter. You’ll never miss out and it may just help you cop some profitable sneakers.

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Parley is back to save the world once more! This time with the sneaker giant Adidas with their Ultra Boost sneakers. Before we get into the resale details, lets delve into a bit of history and background.

Skip to conclusion for those in a hurry.

Parley-A Good Cause

Parley is an organization founded by Cyrill Gutsch in 2012 with a noble vision. Their aim is to inspire and empower individuals but they don’t stop just there.

They also seek to inspire and empower organizations, environmentalists and most of all, governments. Their major aim is to divert attention to the environment and save as much of our finite world as possible.

Their vision is to end using conventionally produced plastic and only use recycled plastic by 2025. It Is no easy task but it must be done, this little blue planet is the only one we have. And it is in danger.

Entire marine species are being wiped out through accidental plastic consumption. Millions of pounds of plastic are drifting across the ocean as we speak with many sectors to blame.

Fashion being one of them, especially sneakers. However, fashion and sneakers may not be the end, but the very saviors of the environment.

The founder of Parley states in an interview. “Fashion has the power to change people’s mind quickly”.

That’s because fashion items such as sneakers speak to people on an instinctive and spiritual level. Parley has been working tirelessly to make their vision a reality ever since conception.

Parley Ocean Plastic-One Man’s Trash, Another Man’s Treasure

Parley’s Operations Management

Parley plastic is collected off beaches and is used in the production of performance sportswear. Parley Ocean Plastic is created from up-cycled plastic and then transported to the supplier that makes trademarked yarn.

This is used as a replacement for virgin plastic which is devastating to the environment. Ultimately they’re used in Adidas x Parley products to make fire sneakers for people like us.

Parley x Adidas

Parley has a few regulations that Adidas has to comply with when making Ultra Boost sneakers.

They cannot use plastic bags or micro beads. Interception of plastic from the oceans and the elimination of plastic completely by 2025 is one of their main objectives.

Adidas was the first to make a performance sneaker out of recycled plastic.

It was a running shoe and its sales improved every year after launch as more people became aware of the environmental impacts of plastic over the years.

This was a milestone for Adidas as they sold over 11 million pairs in 2019. The resale for these in some cases have also found success.

Let’s assess a few pairs to estimate the resale value of Adidas Ultra Boost DNA Parley (Cloud White).

Adidas Ultra Boost Uncaged Parley For The Oceans

Via StockX

Retail Price: $200

Peak Resell: $5,000

Release Date: 07/31/2016

Colorway: Running White/Clear Grey

This is the sneaker that started it all. A lot of new designs in Adidas’s history may be evolutionary, but this sneaker was revolutionary.

It set the standard for how to responsibly manufacture a sneaker while keeping the environment in mind.

The sneaker was produced by using approximately 11 plastic bottles that were recycled. They created this with the vision to eliminate waste accumulation on beaches and sustainable sneaker production.

At first only 7000 pairs were launched. However, after that in 2017 Adidas decided to go for mass production, making over a million pairs.

These sneakers are so sought after that they’re gold on the resale market. According to StockX, the peak resale value is $5,000. That’s over $4,000 in pure profits had you sold these at peak resale.

The Adidas Ultra Boost DNA Parley Cloud White may not be as good of a resell. However, due to how similar the sneakers look and how fire the over-all design is, I believe they will sell out fast.

Adidas Ultra Boost 3.0 Parley Coral Bleaching

Via StockX

Retail Price: $200

Peak Resell: $352

Release Date: 06/08/2017

Colorway: White/Ice Blue

A similar colorway to the Adidas Ultra Boost DNA Parley Cloud White, they also use recyclable materials.

It consists of a white and “Ice Blue” upper with white laces and a white ultra-boost sole. These however, did not resell well.

According to StockX, the trade range is between $169-$229 with the average price being $180. That’s a pretty solid loss for re-sellers on average.

Had you sold these at peak resale value, profit would have been $152 before tax and service fees. That however, is rare and you would usually lose money on this  sneaker.

Adidas Ultra Boost Mid Parley

Via StockX

Retail Price: $250

Peak Resell: $300

Release Date: 02/16/2018

Colorway: White/Blue

Also a similar colorway to the Adidas Ultra Boost DNA Parley Cloud White, except it being a mid-top. It features a white sock collar, a white upper and white laces.

A blue textured rear and a white Ultra Boost sol finishes off the design. These haven’t been profitable either on the reseller’s market.

According to StockX, the trade range is between $106-$203 with the average price being $232. That’s still an average loss due to the high retail price.

Peak resell isn’t that great either at $300. That only leaves you with lunch money after service fees and tax.

Adidas Ultra Boost DNA Parley Cloud White

parley-Adidas-Cloud-White-On-Feet

Retail Price: $180

Estimated Resell: $260

Release Date: 06/29/2020

Colorway: Cloud White/Blue Spirit

In 2015, a prototype of a similar model was brought to the United Nations. Adidas demonstrated how it was possible to create such a performance sneaker with recycled waste.

The Adidas Ultra Boost DNA Parley has been inspired by that moment. It is also made in celebration of the anniversary of Adidas and Parley for the ocean’s partnership.

The upper is made out of yarn that is processed plastic collected from beaches. They were polluting beaches before and now they’re a fashion staple decorating your feet. Pretty neat.

The branding is very minimal which looks clean and aesthetic. Just an Adidas branding on the quarter and the tongue.

The pair also has a clean rubber out-sole and BOOST mid-sole. A clean white interior with hints of blue finishes off the design. Adidas seems to be going for more of a lifestyle sneaker than performance with this one.

Take a look at a few shots provided below. Do you prefer this design to the originals?

 

 

 

 

 

Resale Value

Judging by the last 2 sneakers mentioned you’d expect these not to be profitable at all. On the other hand, I believe the contrary to be true and likely.

Via StockX

The colorway is solid and so is the shape of the sneaker, they just look dope. I believe that will be reflected on the resale market as I suspect these will be profitable.

To make your money back after a standard US tax rate and service fee. You will need to sell for around $215. After calculating the estimated resell value, you’re looking at a profit of $45 per pair!

Cop enough pairs and that’s good money! I would go for a personal size such as 10.5 and that’s also the most profitable currently on stockX.

Where to Cop

You can find these at various places for retail such as Adidas select retailers. On Adidas.com, as well on June 29th at 03:00 AM EST (TBC).

These may sell out fast so if you fail to cop, I suggest turning on all notifications. Also, sign in through multiple accounts if you can or use a bot. You can also find these on reseller websites such as StockX.

Conclusion

Adidas Ultra Boost DNA Parley Cloud White

Retail Price: $180

Estimated Resell: $260

Release Date: 06/29/2020 03:00 AM EST (TBC)

Where to Cop: (Retail) Adidas.com, Select retailers

                           (Resale) StockX

That’s all for today! Stay tuned for exciting new drops this June. Follow us on Instagram and twitter for quick updates on new releases.

If you’re thinking of re-selling sneakers. You need to read the Hypemaster Playbook. It has all the knowledge you need on the subject. Also, join the SFSH cook group for valuable insider knowledge.

Take care!

Signing off.