01/07/2020 ~ erik anson

Image via Sneaker News

Pharrell Williams takes on Adidas’ most advanced technology, bringing eclectic design inspirations together with standout colorways to create the brand new Pharrell Williams 4D silhouette.

FYI: We’ll get pretty detailed in this post, so if you want to just know the resale value and the sitelist/release links, you can just scroll to the bottom.

History of 4D Technology

The Three Stripes has been making the 4D technology in their sneakers for some time now. While this isn’t an incredibly brand new development, I think most can agree it hasn’t hit huge strides into the market. We don’t see them around on feet every day like Yeezys, Jordan, or other hyped pieces of footwear.

The campaign behind the shoes focuses on three separate pieces that make up the greater process of the creation. Firstly, CRAFTED WITH DATA – Years of athlete data turned the liquid into solid: A midsole precisely tuned for sports. Second, GROWN FROM LIQUID – World’s first 3D-printed midsole.

Bringing thousands of athletes together in one precisely tuned stride. And last, TUNED FOR SPORTS – Precisely tuned for support and cushioning. Increased lattice density provides support, while decreased density creates comfort and cushioning.

The 4D tech has been tested on a few different silhouettes but none seem to be a smash. The Alphaedge, Ultraboost, Futurecraft, and ZX 4000 are a few in the collection. Can Pharrell Williams be the one to take the 4Ds over the finish line and break a mold?

A Tech Synopsis and a Closer Look

Comprised of a Primeknit upper atop an Adidas 4D midsole, the forward thinking silhouette is the first iteration of the Pharrell  Williams Hu line to utilize the revolutionary technology.

Leveraging Adidas’ extensive archive of computational athletic data, Adidas 4D is a high-performance midsole crafted with light and oxygen using Digital Light Synthesis technology.

Made to support multi-directional movement during cross-training, the Pharrell  Williams 4D silhouette features a flexible, yet supportive, Primeknit upper. Meanwhile, the Adidas 4D technology offers a snappy ride with more comfort, cushioning and stability.

Available in Active Purple and Tech Olive colourways, with contrasting three stripes details, the Pharrell Williams 4D also features standout footbed graphics as well as instantly recognizable Hu branding. 

The runner has been an adored style of sneaker for decades and decades now. It’s bounced around between brands like Nike, Adidas, New Balance, Saucony and Asics primarily.

While the Pharrell 4D takes the approach of the runner, it boasts more of a lifestyle attitude. A problem I see with this upcoming release is there isn’t a super clear audience targeted for this shoe and a lot of overlap in similar styles resulting in these falling by the wayside.

Now we’ll look at some detailed shots for you to gather your own conclusions on the Pharrell Williams 4D.

Image via Sneaker News
Image via Sneaker News
Image via Sneaker News
Image via Sneaker News
Image via Sneaker News
Image via Sneaker News

Conclusion and Resale Predictions

Adidas and 4D technology has been exciting to see without a shadow of a doubt. Many see sneakers as a vehicle to increased athletic performance and triumph. I agree with this sentiment and am happy that research development hasn’t faded away in the sneaker trends. In a current affair of brining back classics, we still need the advancement to continue.

While we just got done seeing countless “sneaker of the year” lists from various media outlets, bloggers, youtubers, etc., we may have noticed something. There weren’t many, if any, shoes from Adidas in the top 10. Why do we think this is? Could this be a fresh start for Adidas in 2020?

One reason for this, especially in the case of the 4D sneakers, is the price point which brings us into discussing the resale potential that is… unhopeful. Based on what we’ve seen previously, shoes that feature the 4D tech have retailed at no less than $300.

This means there has to be a huge following and movement for the shoes to resell for good profit. The competition for the $300+ price seems more appealing to most consumers – Yeezy 700s, new Jordan releases, hyped Dunks, even some Off White or Fear of God models. With that being said, maybe Adidas would consider lowering the price on 4D shoes, but who knows how much that will cut their profit margin.

Production and marketing aside, it’s tough to say these will have ANY resale value. Conversely, you may find these under retail come a few months down the road. I personally like the shoe but can’t even come close to justifying the price tag in buying them. Pharrell, who has stayed quiet recently, has had some heavy hitters in his past catalogue so we can’t discard his reach. Best bet is to wait and see what the websites look like in a few weeks.

Release Info

Priced at $400, the limited Pharrell  Williams 4D launches on December 20th at selected retailers globally, and on January 11th on adidas.com

Make sure to follow @kicksfinder for live tweets during the release date.

Where To Buy (Purple)

Where To Buy (Green)

That’s all we have for this new Adidas release, until next time SFS family. Be sure to give us a follow on all socials for any additional news or other upcoming sneakers and streetwear you’re interested in.

Thanks for reading everyone, hope everyone’s 2020 is off to a hot start.

-Erik

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