08/20/2020 ~ erik anson

The sneaker release calendar is loaded while we’re in the heat of the summer. With no exception, we have another anticipated shoe in the lineup. The Air Jordan 3 SE “Fire Red Denim” will be launching on your Nike SNKRS app Thursday, August 27th for $200.

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Feel free to skip to Release Info and Conclusion now to get the need to know details for this release. Next we’ll be going over the specs.

Image via Sneaker Bar Detroit

A Detailed Look

Jordan Brand is set to release another Air Jordan 3 this fall as the silhouette continues to dominate the sneaker game. The Air Jordan 3, while widely-praised for its original assortment such as its “Black Cement” and “True Blue” colorways, is entering the second of half of 2020 with a new mindset predicated on this idea of modernization.

The highlights on these Jordan 3s are mainly expressed in two areas. The first being the traditional elephant print overlays which have be reworked with special denim textures, while the second is through the heels which have been reimagined with a new branding update that stacks the Jumpman and Nike Air logos on top of one another against its translucent mold. In terms of the rest of its design, its tumbled white leather bases, red ankle collars, and black midsoles recall similar elements to the silhouette’s OG “Fire Red” option. Worth noting, the model also arrives in special, denim elephant-print packaging.

Take a look at the pair below, and see if they’re something you’d like to have on feet.

Image via Sneaker Bar Detroit
Image via Sneaker Bar Detroit
Image via Sneaker Bar Detroit
Image via Sneaker Bar Detroit
Image via Sneaker Bar Detroit

3’s Please

The instantly recognizable Jumpman silhouette made its debut during Michael Jordan’s 1987-88 NBA season. Legendary designer Tinker Hatfield re-introduced Jordan’s signature line with the first mid-cut basketball sneaker. The Jordan 3 has established itself as a sneaker that could be worn proudly both on and off the hardwood.

As mentioned above, the second half of 2020 has and is planning on being blessed with a handful of Air Jordan 3’s. I wrote about the Air Jordan 3 WMNS “Laser Orange” coming out only a week before the Fire Reds!

In the future, look out for a couple heaters on the horizon. In October, we’ll be graced with the Varsity Royals.

Image via House of Heat

Rumored around the 2020 holiday season, these highly anticipated Court Purples will have their release.

Image via House of Heat

Conclusion and Resale Anticipation

First and foremost I think it’s important to acknowledge the ideation to coat a Jordan 3 in denim. We’ve seen it on various Air Maxes and the Levi’s 4’s but for a general release like this, it’s a fantastic touch. I’m just curious to see how it’s going to fade like raw denim. The execution of the heel tab having the Nike Air printed underneath an embossed Jumpman logo is another gem we haven’t seen before.

For the resale value of this shoe, I don’t think it will be as high as anticipated earlier when Jordan dropped their fall lineup of sneakers. Right now we’re seeing the most recent bunch of early sales in the $230 to $240 range. After fees that’s not putting you much over breaking even! If you plan on going after these I would suggest selling somewhere to avoid fees or put in a highball ask to see if anyone bites. Outside of that short period following release, your best bet is to hold for a later day when they inevitably increase.

Image via Sneaker Bar Detroit

Release Info/Where to Buy

RELEASE DATE: Thursday, August 27th @10am EST
RETAIL PRICE: $200
AVERAGE RESALE VALUE: $220 
RETAIL POINTS: Nike SNKRS, as well as:

A Starting Point in Sneakers

After your favorite sneakers release, be sure to check up on the usual suspects for the secondary market – StockX, Goat, Grailed, eBay, and Reddit. Be sure to head somewhere with little or no fees.

If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. I guarantee everyone will learn something no matter your previous knowledge.

The SFS Winner’s Circle is also expanding more and more also. Get in now for the best insider info on sneakers and streetwear. All you have to do is look at our website and socials for testimonies on how we’re helping you cop the most coveted sneakers.

Before you go, check out the Sneaker/Streetwear Market Recap Week of August 3rd – my friend Ben makes awesome roundups every week so you don’t miss out! Even if something has already released, it still could be a good time to invest in it considering it could still increase in value over time.

Check back on the site frequently and be sure to follow our Instagram too! We have an awesome group of followers who have some valuable engagement so take a peek.

If you’re looking for a big sneaker drop to cash in on, read up on the new Jordan 4’s from LA based label, Union – Union x Air Jordan 4 Release Date and Resale Price.

How do we feel about the Fire Red Denim being the latest offering of the AJ3? 

Thank you all, have a powerful week. 

– Erik