Here is a much requested post, which is an answer to many emails that I’ve been getting as an experienced shoe reseller. I can’t answer them all individually, so I am writing a post listing FAQ’s that come up for those curious about making money reselling shoes.
For those who want an in depth answer to these and more questions, I encourage you to check out the highly reviewed 5 Part Hypemaster Playbook that is over 150 pages long packed with valuable insider information about selling shoes profitably.
Without further ado, let’s begin:
1. What’s the best way to price my sneakers for sale?
This common question for beginner shoe resellers. It’s hard to know when there are so many prices out there, and you see highs and lows, and you don’t want to sell for too little or price to high and lose out on a fast sale.
One way to answer this question is to go on eBay and toggling its filters to select “Sold” and “Completed” listings to see the frequency and prices that the shoes are selling at.
You can do this the day before the release and search “Preorder (X Shoe Model)” to see what kind of prices to expect on the higher end.
The day of the release has the most hype and therefore the highest prices.
Price towards the lower end of the sold/completed listings you’re seeing as it’s critical to sell the shoes as soon as possible, ideally on the release day for the best price.
eBay is a good metric especially when you’re using it as your sales channel.
GOAT and StockX will give you detailed pricing history as well as suggested pricing.
2. What are the best ways to GET sneakers? I’ve tried online, through raffles, and in store, but there might be other ways, and how do you be the most efficient with all that?
The best way to get sneakers is to keep doing what you’re doing, but to do it from various retailers. Sites like www.justfreshkicks.com will unveil a lot of websites that you may not have heard of that sell sneakers with great resale value.
Getting shoes in store is great too, check for boutique stores in your local city or consignment shops some have first come first serve releases on rare sneakers that you can’t get otherwise (you may have to get there 4+ hours before the store open, but if it’s a shoe worth flipping you may triple your money.)
Basically, hedge the odds in your favor by using as many methods as possible to get a pair and you’ll end up with a pair over time.
Oh and of course there are sneaker bots, that’s a whole beast in itself, I write an intro in the post here and go in depth in the field guide.
The field guide is the best resource, going trough an extensive history of valuable models that you need to know and how to identify and acquire them using multiple methods, including online and sneaker bots as well as an actionable business plan for reselling shoes and reaching higher levels and becoming a plug.
4. What are the best ways to market your selling? How do I show I’m legit and credible?
Many platforms, but for every single one of them, having reputation, whether it’s the in house reviews you get from the platform itself, or references who will vouch for you on social media…reputation is key, and once you’ve built it, you’re good.
Basically be prompt with communication, take clear pictures, especially if the shoe is used, give clear descriptions, and ship absolutely as quickly as possible while being sure to double box your sneakers, this last part about shipping & packing is the quickest way to get positive reviews/references.
Your business will grow as your customer service stays consistent and your reputation remains spotless. You’ll get references and get plugged up for new release customers.
5. How do I avoid getting scammed?
It happens, but you can take precautions to greatly lower your chances. A lot of times, scamming victims are buyers not sellers, although with PayPal’s buyer protection, sometimes sellers are scammed.
To buy safely, deal only with sellers who have great feedback as a seller (eBay will show someone to have feedback even if they’ve only had feedback as a buyer, if they have flawless feedback as a buyer but none as a seller, avoid).
Only buy brand new shoes that include a shoe receipt, there’s no excuse to not have one, a common excuse for scammers who won’t include receipts is that they have to keep for tax purposes, but they could just make a photocopy.
Once you have good knowledge and have handled many shoes, enough to tell real vs fake, you can dive in to used shoes, but beginners should stick to new shoes if they don’t want to get scammed.
If you’re selling and you’re afraid of getting scammed by the buyer saying that the shoes are fake, again, just deal with buyers who have solid feedback as a buyer and a history of buying expensive shoes.
6.Best outlet to re-sell. StockX? Ebay? Others? What are the benefits of each?
EBay is still great for a decent price and building good reputation as a source for individual buyers, it’s best for selling preorders or within close proximity of the release day.
GOAT (app) is great for selling quickly, and is better for selling if you have a pair of shoes you’d like to sell some time after its release date, as there are no fakes on the app, they take the same precautions as StockX.
StockX I don’t sell on, the fees have risen too much. However, StockX is a great resource.
Grailed you can sell on for rare older models, but make sure your feedback and reputation is on point before you hop on the platform.