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Today we’re talking about the new Nike Adapt Auto Max “Anthracite”, a futuristic, tech masterpiece. This sneaker will be dropping Thursday, June 18th for $400. Stay locked in to learn more.
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This blog will go over the tech specs of the shoes, the innovative history of Nike, the reselling opportunities and thoughts, and of course when/how to check them out.
Feel free to skip dow to the Release Info and Conclusion section now to get the need to know details for this release.
The Latest Automax
Air Max has evolved endlessly since its introduction in 1987, but some leaps have been bigger than others. Backed by FitAdapt technology, the Adapt Auto Max extends the storied concept into 2020 with power laces that allow you to set and save the perfect fit and look, including tailored lighting. Choose from 13 iconic colors, with the option of making them pulse for up to an hour. Take the experience to a new level by adjusting the shoe and its lighting using only your voice, with the help of Siri Shortcuts and Google Assistant.
The silhouette’s innovative approach extends into its performance features. For the first time ever, users will have two modes to engage—with one tuned for activity, and the other for relaxing. Lightweight, breathable mesh upper contours your foot for a personalized feel, while a TPU plate wraps your foot for added stability. Underfoot, a brand-new Max Air unit provides more Air for an ultrasoft ride. Step into this truly unprecedented design and extend the imaginative legacy of Air Max.
The official images are here.
It’s no doubt that the Auto Max is a bizarre, prototype looking sneaker. The “Motherboard” colorway was the debut for the Auto Max. This particular pair still has a bit of staying power on the resale market thankfully but we’ll discuss resale later. What else is there to know about them?
If you haven’t been paying attention to these before, these sneaker have a clear homage – the Nike Air Mag. We’ve always seen shoes like the Air Mags floating around in the ether. But Nike has put in some serious work to make sneakers like that a reality. Of recent, we’ve seen the Adapt technology hit a few different avenues of recent. Shoes like the Adapt Automax, Adapt Huarache, and Adapt BB have been tremendous successes.
When you think about it, it’s absolutely wild that the average consumer can get a pair of sneakers like this. So I think we should all take some time to be grateful to the sneaker gods. After watching some YouTube reviews, they lace up just from stepping your foot in. I mean… pretty unreal.
Alright let’s be frank, the chances of this Adapt Automax going for a crazy resale price are almost slim to none. When the model initially dropped earlier this year, it was an experiment. We didn’t know.
The Automax recently came out in an “Infrared” color way, with then classic pantone associated with Air Max. That one would have been a sure indicator if they were would resell for a considerable price. Unfortunately right now, they’re reselling for UNDER retail. Buyers definitely took a chance on them and it didn’t pay off. Like I mentioned above, the “Motherboard” is still doing okay on the market but I believe that’s only because it was a part of the launch for Auto Max.
With that said I won’t say that this anthracite pair will be a huge success. If you’re a big fan and want to cop for your personal collection, I wouldn’t be mad at that. I for one would love to have these and at least try out the tech but it’s a lofty price to pay.
Release Info and Conclusion
RELEASE DATE: Thursday June 18th, 2020 @ 10am EST
RETAIL PRICE: $400
AVERAGE RESALE VALUE: $420
RETAIL POINTS: SNKRS app and at select Nike Sportswear retailers
*In related Nike news, the sportswear giant will reportedly make Juneteenth (June 19), a day that celebrates the end of slavery in the U.S., an annual company holiday along with offering learning opportunities to all employees on topics related to racial inequality between June 19 and July 4.
After the release be sure to check up on the usual suspects for the secondary market – StockX, Goat, Grailed, eBay, and Reddit. Be sure to head somewhere with little or no fees.
If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. I guarantee everyone will learn something no matter your previous knowledge.
Before you go, check out the list of hot shoes to resell in June – we make lists like this every month! Even if something has already released, it still could be a good time to invest in it considering it could still increase in value over time.
Check out our Twitter and Instagram too, we have an awesome community of followers. If you want somewhere to get info and chat about making money in the sneaker and streetwear resale business, it’s worth a look!
What are your initial thoughts on the Nike Adapt Automax in “Anthracite”? What other shoes are a must cop for you coming up?
Thank you all, have a powerful week.