10/01/2020 ~ Mohammad Yousaf

Nike Air Force 1 Low Wheat Mocha Release Date, Where to Buy, and Resell

Nike brings back its Japan exclusive Air Force 1 colorway, this time for a global release! The Nike Air Force 1 Low Wheat Mocha Price is a higher than usual $140 and releases on October 17th. Keep reading to know all about it!

Sneaker reselling continuously proves to be a highly lucrative market. As self-made kids are cashing in and making thousands every month, it all seems too good to be true. You will however, need the right knowledge to be successful in this market.

The Hypemaster Playbook is all you need to start a booming resale business in no time! Check out what readers have to say about this detailed guidebook.

Coming back to the Nike Air Force 1 Low Wheat Mocha, I believe these are heavily anticipated. Similar colorways have popped up every now and then and they pretty much all resell for profits.

Before we estimate resale for these exciting new sneakers . Let’s talk about some background!

Skip to conclusion for those in a hurry.

Nike Air Force 1 Low| Background & Technology

Via Dribbble

The Air Force 1 is a special sneaker, not only for sneaker-heads but also for Nike themselves. This was the master piece Nike used to enter the basketball game and establish their legacy.

After years of focusing on running shoes, officials at Nike considered it a gamble to enter the basketball game. They had simply never produced a basketball performance sneaker before. In the end however, it all paid off.

Bruce Kilgore was the mind behind the Air Force 1 for which he took inspiration from the Nike hiking boot.  Kilgore’s design was so high-tech at the time that it’s still used in Nike sneakers today.

 ‘Nike Air’ was also revolutionary at the time. Nike advertised with the tagline “A shoe so revolutionary, basketball may never be the same” and if you think about it, they were right. After 37 years, Nike Air is still used for cushioning in many Nike sneakers today.

The Air Force 1 released in 1982 but had production halted in 1984. Then due to popular demand, came back in 1986 in multiple colorways.

The Nike Air Force 1 Low Wheat Mocha is considered one of its best colorways ever.

Wheat Mocha| A Fan favorite

From Sneaker Files

Considered one of the greatest Air Force 1 colorways ever. The originals weren’t nearly as hyped then as they are now.

That was mainly due to the fact that the sneaker world was extremely different. The internet wasn’t as main stream as it is today. Also, being a Japanese exclusive, the Wheat Mocha Air Force 1 probably didn’t fall onto many people’s radar when it released.

Today however, it’s an entirely different game. Nike’s realized the hype behind this colorway and have made it a tradition to releases similar sneakers for the fall season almost every year.

To estimate resale for the latest Wheat Mocha colorway, let’s head on over to StockX. By assessing similar sneakers, we can get a good idea of what to expect.

Nike Air Force 1 Low Wheat Mocha 2001

From StockX

Peak Resell: $350

Release Date: 01/01/2001

Colorway: Wheat/Wheat-Dark Mocha

The Air Force 1 Low CO.JP Wheat or “Wheat Mocha” 2001 fell under the radar for many. It featured a boot like appearance and construction with a wheat upper with matching laces and Nike ‘Swooshes’. A semi-translucent tan mid-sole and mocha out-sole completes the design.

On StockX, the Average selling price is around $160 while at peak resale prices they’ve been sold for up to $350. These are fairly decent profits at the higher end.

Nike Air Force 1 Low Flax (2017)

From StockX

Retail Price: $120

Peak Resell: $300

Release Date: 10/14/2017

Colorway: Flax/Gum Light Brown

The Nike Air Force 1 Low Flax released in fall of 2017 in men’s exclusive sizing. They feature a wheat suede upper with matching laces and ‘Swooshes’. A tan gum rubber mid-sole and out-sole can also be seen while green branding on the tongue completes the design.

On StockX, the average selling price is $160 which is an average gross profit of $40. At peak resale prices however, gross profits can be as high as $180 per pair.

Nike Air Force 1 Low Flax (2019)

From StockX

Retail Price: $120

Peak Resell: $280

Release Date: 09/09/2019

Colorway: Flax/Light Brown/Wheat

This sneaker features close to identical color tones to the Nike Air Force 1 Low Wheat Mocha. Including a wheat upper with tan ‘Swoosh’ overlay and a gum rubber mid-sole and out-sole. Matching brown laces finishes off the design.

On StockX, the average selling price per pair is $140. That’s not too high but currently, they’re selling for much higher prices. Current trade range is actually between $250-$320 which is an average gross profit of around $130-$200 per pair.

Nike Air Force 1 Low Wheat Mocha

Nike-Air-Force-1-Low-Wheat-Mocha-Complete-View
Via Nike

Retail Price: $140

Estimated Resell: $220

Release Date: October/17/2020

Colorway: Wheat/Wheat-Dark Mocha

The Wheat Mocha AKA The Nike Air Force 1 Low CO JP Wheat 2020 stays true to the original. Sporting a wheat colored suede upper. These boot inspired sneakers are the perfect shoes for this fall.

The sneaker further includes tonal Nike ‘Swooshes’ and dark mocha hits on the sock lining, tongue, mid-sole branding, and heel. A gum rubber mid-sole and dark mocha out-sole finishes off the design.

A lesser known fact is: The original 2001 versions were not hyped at all in the west due to the lack of sneaker news. Only hard-core sneaker-heads in western countries could have known and gotten their hands on those kicks.

This time however, the Wheat Mocha Air Force 1 sees a global release.

Nike-Air-Force-1-Low-Wheat-Mocha-Side-View
Via Nike
Nike-Air-Force-1-Low-Wheat-Mocha-Right-Side-View
Via Nike
Nike-Air-Force-1-Low-Wheat-Mocha-Hover-View
Via Nike
Nike-Air-Force-1-Low-Wheat-Mocha-Rear-View
Via Nike
Nike-Air-Force-1-Low-Wheat-Mocha-Out-Sole
Via Nike

Estimated Resell

Since this is a popular Air Force 1 colorway, I believe they’ll definitely sell out fast.

To get your money back on StockX, you’ll need to sell the Nike Air Force 1 Low Wheat Mocha for at least $165. By using my estimated resell value of $220, I believe profits of around $60 per pair are likely.

To get even higher profits. You can sell on websites such as eBay that offer service fee waivers for products costing over $100.

Nike Air Force 1 Low Wheat Mocha Where to Buy

You can buy this sneaker on October the 17th at select retailers and Nike for $140. That’s more than the usual price for an Air Force 1 but you’re also getting a really nice looking colorway with finer quality. So probably worth it.

You can also buy them today at reseller websites such as StockX and eBay.

Conclusion

Nike Air Force 1 Low Wheat Mocha

Retail Price: $140

Estimated Resell: $220

Release Date: October/17/2020

Where to Buy: (Retail) Nike

                          (Resale) StockX

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Have a great week everyone!

-Mohammad