Sneaker/Streetwear Market Recap Week of August 10th


To give you a better idea of the sneaker resale market and its trends, we are debuting weekly recap articles. 

Let us know what you think!

We’ll begin this weekly market recap by taking a look at some of the hottest kicks that dropped this week!

First up, the Jordan 5 Retro Alternate Bel-Air

Jumpman paid tribute to Will Smith’s electrifying 90s outfits in The Fresh Prince of Bel-Air with the Jordan 5 Alternate Bel-Air.

Drawing inspiration from the 2013 Jordan 5 Bel-Air, the Alternate Bel-Air arrives with a brighter take on Smith’s favorite Jordans.

Also known as the Jordan 5 Poison Green, the Alternate Bel-Air consists of the same 90s style colors and patterns as its predecessor, only this time the grey upper is replaced with white leather.

A multi-color midsole, icy translucent outsole, and mismatched green and pink Jumpman logos on the tongues complete this retro-style masterpiece.

These sneakers released on August 15th and retailed for $200.

Originally released in 1990, the Air Jordan 5 dropped in four colorways during its initial run. It was inspired by a World War 2 Mustang fighter jet and featured a reflective 3M tongue, mesh netting on the tongue and side panels as well as a unique set of lace locks.

They were retroed for the first time in 2000 and were the first Air Jordan Retro of the new millennium.

In the years since, we’ve seen over 40 retro releases, including colorways both new and old, mash-ups, and more recently, low tops.

In terms of resale for the Jordan 5 Bel-Air, we’ve only seen some preliminary numbers given the fact that the sneaker has released only a couple of days ago.

On StockX, there are currently just over 600 sales with an average resale price of $252, a decent profit if you were able to pick these up on the 15th.

Image via Nice Kicks

Next up, the Adidas Ultra4D Black Purple.

adidas’ latest Ultra4D hybrid model, which fuses the fan-favorite UltraBOOST with the innovative FUTURECRAFT 4D, is set to release in an OG colorway.

The upcoming, highly-anticipated Adidas Ultra4D “Black/Purple” is crafted from a PrimeKnit and dyed cages that boast a stark black hue.

Complementing the overall look are contrasting purple heel molds branded with “Ultra4D” lettering and the eye-catching 4D-printed outsoles, which also bears a stark black outfit.

This is a welcomed departure from the usual minty green exteriors seen on most FUTURECRAFT 4D bottoms.

Adidas’ technical partner in creating the FutureCraft 4D, Carbon, pioneered the shoe’s production process, which the company calls Digital Light Synthesis.

The FutureCraft’s midsoles are 3D-printed from liquid.

Image via Humble and Rich

This black/purple colorways, in my opinion, is one of the sleekest Adidas has released to date of the 4D models. I personally think the colors work really well and given the weather will soon turn a little cooler, the dark tones are great.

Like Yeezys, the 4D sneakers retail at $220. This pair released on August 13th and proved to be a profitable pickup.

With 36 sales on StockX, the sneaker has an average resale price of $309.

Image via Sneaker Bar Detroit

Thirdly, the Converse Chuck Taylor All-Star 70s x Kith x Coca Cola White/Red

Kith and Coca-Cola reprise their partnership with Converse for Season 5, marking their fourth collaboration together. This year the trio work on a new silhouette for the first time, turning to the Converse Chuck 70 Low Top.

This model is offered in three colorways – Navy, Parchment, and Red.

These three models continue the design language established over the previous seasons between Kith, Coca-Cola, and Converse. Each model’s upper is executed in denim with distressed edges and features asymmetrical cubic embroidery.

The lateral side displays the Coca-Cola logo while the medial side shows the brand’s signature ribbon.

The upper sits atop a white vulcanized rubber sole with Kith flag logos and CTAS license plate branding, while the outsole is green-tinted translucent as a nod to Coke’s classic glass bottles.

Converse is one of those brands who’s sneakers don’t sell out normally, but a collab could suddenly boom.

Obviously this is what we’ve seen with the Coca Cola Collaboration as the sneakers are selling for over retail on platforms.

Of course, Kith does have a name in the resell game, and that most definitely added some value and awareness from the community to the sneakers.

I think it’s really awesome to see something like a Converse X Coca Cola because you take a brand that is primarily sneakers but releases in massive quantities, and a brand that has absolutely nothing to do with shoes.

They worked together and created what is in my opinion, and extremely clean sneaker.

The white pair is the pair that is selling for the highest on StockX, with just 6 sales, the sneakers have racked up an average resale price of $287.

Image via StockX

To cap off this market recap we will continue talking a bit about unlikely sneaker collaborations.

Up first, Vans x NASA.

There are multiple designs in the skater high tops, as well as low. It comes with a lot of patches of the US flag and the NASA logo but still maintains to remain uncrowded. One could say, that this collaboration is out of this world.

The sneakers resell with over a 200% price premium, making them insanely profitable!

Image via StockX

Secondly, Puma x Sega
Puma and gaming legends Sega, joined forces to bring out a brand-new colorway for the RS-O. They released two versions, inspired by Sega’s most popular character, Sonic. The shoe features blue suede and checkered out-sole.

Gucci also paid ode to Sega by releasing the Rhyton with the Gucci logo printed in Sega’s style.

The sneakers don’t resell for much over retail, but still a different collaboration!

Image via Gamer Braves

And finally, Xbox x Nike Air Jordan.

At last year’s E3, Microsoft revealed the Xbox themed Air Jordan 1.

The shoe is built with premium quality suede and the sole glows in the dark, to truly give you a taste of what Xbox has on an iconic sneaker like the Air Jordan.

The sneaker, however, was, unfortunately, was a “Friends and Family” sneaker, which means you’ll most probably see this worn by Microsoft executives, and a few select celebrities.

Image via Highsnobiety

As always, make sure you check out our HypeMaster Playbook to understand how you can make massive profits from sneakers each and every week! For daily information about the hottest kicks, check out our Instagram, and subscribe to our newsletter!

Thank you guys for tuning into this weekly market recap brought to you by SixFigureSneakerhead! 

Stay safe, healthy, and happy,

Ben Atkinson 

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