Air Jordan 4 SE “University Blue” – Release and Resale Guide

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Today’s topic of discussion is the upcoming Air Jordan 4 SE, labeled the “University Blue”. The sneakers will be releasing Wednesday, April 28th for $225 on Nike SNKRS among other retailers.

While this is a short blog, just know that here at SFS is the best place to gain valuable info about reselling and updates on all sneaker and streetwear releases.

Feel free to skip to Release Info and Conclusion now to get the need to know details for this release.

Back to School

This special Air Jordan 4 is draped in a University Blue colored genuine suede upper. The sneaker combines premium materials with a classic Jordan color scheme. The shoe’s construction features OG mesh netting on the quarter panel and tongue bottom with the classic cement splatter on the midsole, heel tabs and wings. An added touch is the woven “jock tag” on the tongue, accompanying the normal Jumpman. This shoe comes in updated and unique packaging and is available in men’s and grade school sizing.

Here are the official photos below.

Image via Kicks on Fire
Image via Kicks on Fire
Image via Kicks on Fire
Image via Kicks on Fire
Image via Kicks on Fire
Image via Kicks on Fire
Image via Kicks on Fire
Image via Kicks on Fire

Conclusion and Resale Anticipation

We can all agree, the University Blue 4 is already a huge hit. When photos surfaced, folks were a bit skeptical about the extra tag alongside the Jumpman patch on the tongue, saying JB shouldn’t deviate too much. But what should they do, have every model be EXACTLY the same? The tag fits well with this university theme. It’s similar to a size tag you’d see at the bottom of a jersey. I know we all wish there was the Nike Air on the back but if that’s the most of our worries, we’re in for a treat with this shoe.

Right now resell prices are stupid high, averaging at about $600. Expect this to subside, but still having a fabulous margin versus retail. Since this is given the SE treatment, retail is upped a bit from its usual $190. Also, this is somewhat of a consolation prize for the Travis Scott 4s, don’t you think?

Release Info/Where to Buy


Air Jordan 4 SE “University Blue”
RELEASE DATE: Wednesday, April 28th 
RETAIL PRICE: $225 
AVERAGE RESALE VALUE: $375+ 
RETAIL POINTS: Nike SNKRS, GOAT, Flight Club

A Starting Point in Sneakers

I’ll drop all the resources you need to further your resell game now:

The Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. There’s a reason why our Playbook is so highly revered! Check out some of the great things people are saying in reviews of our book.

The SFS Winner’s Circle is the exclusive cook group we have to help you better your chances on all sneakers and streetwear drops. You’ll get access to our private Discord channel filled with knowledgeable members.

Check back on the site frequently and be sure to follow our Instagram too!

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Last piece of info I’ll suggest is that if you want to stay up to date on all your sneaker and streetwear releases and resale strategies be sure to sign up for our newsletter. By opting in you’ll get a free preview of the Hypemaster Playbook.

What are your thoughts on the sneakers? Do you plan on copping to wear or resell?

– Erik

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