The start of 2020 has been nothing short of exciting news. For sneakerheads like us, we see a drop after drop of collectibles.
From Gucci pairing up with Disney to Nike releasing its Chinese New Year collection; sneakerheads everywhere are rejoicing.
Well, it’s only been less than 3 weeks to the start of this year and we are about to see Nike drop the latest Air Jordan within the next couple of days.
We all know what the Jordan brand means to its fans. It gained fame when Michael Jordan wore the Jordan 1 in NBA. However, since the shoes did not follow the protocol, he was fined $5000 each time he wore the sneakers.
The protocol dictated that the shoe color scheme must follow the team jerseys and shoes of other players.
In classic Nike style, they saw this as an opportunity for free marketing. They advised Michael Jordan to keep wearing the shoes as they will be paying the fine for him.
They released a bunch of ads mocking the outdated rule and eventually in the late 2000s the rule was uplifted.
Jordan has notoriety like no other. It symbolizes resistance to an authoritative culture. Jordan is for those who aim to find their own way rather than walk the path of those before them.
The Jordan brand has a cult following like no other. It is precisely this reason why the Jordan brand earns more than $2 billion dollars each year.
Release Date: January 22, 2020
Retail Price: $190
Availability: Nike’s Official Website
Jordan has become synonymous with success. People line up for hours to grab the newest release. And why wouldn’t they?
Nike released the Air Jordan 4 Black Cat back in 2006 and it was an instant hit. Therefore, what better way to start off this year than re-releasing them.
The 2020 Air Jordan 4 Black Cat, named after one of Michael Jordan’s nicknames, is mirrored after its predecessor. It comes in all black on black.
The Air Jordan 4 Black Cat is crafted from monochromatic Nubuck which is top-grain cattle leather. The uppers seem to have a matte finish while the midfoot along with the tongue of the shoe has accents of a glossy finish.
Along with all that, a graphite-colored Air Jordan classic flight logo is presented on the tongue badge. The logo is the only distinct tone in what is an otherwise a monotone sneaker. That’s a good move on part of Nike, keeps the shoe interesting.
So the question is, will you be able to resell Air Jordan 4 Black Cat for a profit?
That is not an easy question to answer. You see, the sneaker resale market is, dare I say, much more volatile than the actual stock exchange. In a stock exchange, you’re at least allowed to view the company’s data and financial statements before you invest in it.
But in the resale market, there is no such thing. Everything lies in your intuition and past experience. The resale of any shoe is highly dependent upon its perceived worth by investors such as yourselves.
It’s your own interest which drives the price up or down.
However, this is not to say that investing in a pair of sneakers is completely luck. There is a systemic way. The Hypemaster Playbook clearly defines this complex process into simple tidbits for you to digest.
One of the ways, you can reduce your risk of loss and increase the chances of profits is by looking at similar past drops of the variant.
In simple terms, if the past models of the shoe have done well in the market, chances are the new model will do just as well or even better.
Back to our question: Will you make money off of the Jordan 4 Retro Black Cat?
The answer is YES but you will have to be quick.
The Jordan 4 is currently resold on StockX for $234 as of now and it is not even available yet on the market.
Therefore, you will have to be quick on the release because once these shoes are open to the public, it’s every man for himself.
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Take care and happy flipping.