September 2019's Hottest Sneaker Releases

Learn Sneaker Reselling
09/01/2019 ~ Alex W. Smith

Summer’s wrapping up, but the heat is still strong in the sneaker world for September, with tons of hyped drops that are continuing to drive the fast growing sneaker resale market of self made resellers.

We’ll see the hottest designers re emerging, from Off-White to Travis Scott and Sacai—and that’s not it.

After an insane Yeezy season in August, Adidas and Kanye are at it again to top of a strong September AKA name drop city for hypebeasts and ‘heads.

Let’s check out the top shoes that will have the largest groups of buyers going after them.

1. Off White x Nike Waffle Racer – Release date: Thursday, September 5th 2019

Image from

Retail Price: $150

Projected Resell: $250

Potential Profit: $100

Off White and Nike continue their successful collaboration, this time with another women’s running style shoe, following the initial Kiger 5 release a few months ago.

Expect a relatively small margin just like the Kigers settled to, but as they are Off White, they will sell.

You’ll have a choice among 3 different colors:  “White/Electric Green/Black,” “Black/Fuchsia/White,”and  “Vivid Sky/Black/Electric Green” .

Each color will have a variety of resale value, which we will update as we get a better idea (gut says the Black will perform best at the moment) but most importantly, as these are Women’s only shoes, go for the biggest sizes to target the men who wanna rock these.

2. Supreme x Nike SB Dunk Low –Release date: Thursday, September 5th 2019

Nike’s official image of these retro-new kicks

Retail Price: $110

Projected Resell: $275

Potential Profit: $165

 Supreme and Nike always have a few collaborations every season.

This time, Supreme are bringing a dipped-metallic look to the standard black and white colorways of the Dunk Low.

Metallic Gold/Black, Metallic Silver/Black and Metallic Red/White will be the colorways. Expect a release on the SNKRS app and on

Originally slated for a September 12th drop, these are coming 1 week early so be prepared.

3. Sacai x Nike Waffle -Release Date: Thursday, September 12th 2019

From Sneakerbardetroit.

Retail Price: $155

Projected Resell: $550

Potential Profit: $395

 Another great Nike collaboration, Japanese brand Sacai are back for round two with 3 new colourways of the LD Waflle shoe.

Expect a fantastic margin on these as they are very hot in the sneaker market at the moment. The past Sacai collabs in May have risen in value and are setting a good tone for this collection.

We have a complete article with a full site list at the end of it here for those who are specifically want to buy these Sacai Waffle Racers.

4. Pharrell Williams x Adidas NMD Human Race TR “Gum Pack” – Friday, September 13th 2019

Adidas official image

Retail Price: $220

Projected Resell: $320

Potential Profit: $100

 Pharrell Williams and Adidas have had a long lasting relationship, but recently with releases such as the Holi pack and the Inspiration pack, the resale has faded.

Some of these once legendary kicks are even ending up in select adidas outlets.

The NERD mastermind is too good to fall off completely though: for a refreshing change, these  4 new clean colorways: “Cream White/Raw White-Gum”, “Core Black/Utility Black-Gum”, “Solar Yellow/Hi-Res Yellow-Gum” and “Hyper Pop/Light Pink-Gum” will surely have some resell, especially in the smaller sizes.

5. Travis Scott x Jordan 6 Olive –Release date:  Saturday, September 14th 2019 (EDIT: Delayed for October or Surprise Drop)

travis scott 6 olive 2019 release
Image via

Retail Price: $250

Projected Resell: $850

Potential Profit: $600

Another month – another limited Travis Scott collaboration.

After seeing reveals in February 2019, these Air Jordan 6s have been pushed back so many times, and each time the hype rises.

Especially after Travis’ recent Netflix documentary, these will perform even better than expected.

For the best success at heat like this release, having the inside knowledge from our highly reviewed Playbook or our private cook group will give you a shot at these shoes which are selling for over $1000 on StockX pre-release.

6. Undefeated x Nike Kobe 4 Black Mamba- Release Date: Friday, September 13th 2019

Nike’s official pic of this work of art.

Retail Price: $180

Projected Resell: $400

Potential Profit: $220

 Undefeated and Nike continue to collaborate on another Kobe 4 Protro colourway, this time on a sleek black metallic colourway.

After quite a successful release of the 4 pack of Protros on Kobe day, expect these to perform well too.

7. Sacai x Nike Blazer High – Wednseday, September 18th 2019 

The official Nike picture of the long awaited Black colorway of the Sacai x Nike Blazer.

Retail Price: $140

Projected Resell: $400

Potential Profit: $260

(EDIT: Delayed for October 2019)

 Sacai and Nike hit twice this month, this second time with 2 new minimalist colrways of the Blazer High: Black and White.

These have high demand on the resale market, and if you don’t need a quick sale, this pair in particular will be a great hold if you can cop on release day as their classic look means high collector value for the future.

8. Yeezy Boost 350 v2 Cloud White Reflective – Thursday, September 19th 2019

@hanzuying with an exclusive early on foot look on his IG.

follow us on instagramWe’re on IG too. Follow us here for sneaker news. 

Retail Price: $220

Projected Resell: $1500

Potential Profit: $1280

Yeezy season seems never ending at this point, and unlike some were fearing last year, resale value is holding stronger than ever.

For the first model of September’s YZY Season, Kanye has moved away from his earthy tones, and is making a lighter hue of the ever-popular Yeezy Boost 350 v2 silhouette.

This reflective variation will be highly limited and will hit a very high resale price.

9. Yeezy Boost 350 v2 Cloud White Non-Reflective -Saturday, September 21st 2019

@yankeekicks with an on feet look at the Cloud Whites.

Retail Price: $220

Projected Resell: $400

Potential Profit: $180

 The non reflective version of the Cloud White colorway will be releasing 2 days after the reflective.

Although the margin will not be as good as the reflective, they will be much easier to cop, even with manual practices and will still have a good resale price.

10. Yeezy Boost 350 v2 Citrin Non/Reflective – Monday, September 23rd 2019/Tuesday September 24th

From @reflectivepair.

Retail Price: $220

Projected Resell: $400 (non reflective) $1200 reflective

Potential Profit: $180 -$980

Another reflective will be wrapping up the month, this time in the darker Citrin colorway, which is coming out in both reflective and non reflective.

The Citrin reflective will not resell as well as the Cloud white reflective, but they will still be very limited and thus highly sought after, which is the basic formula for a juicy profit for resellers.

The non reflective is also worth getting and already on StockX here for around $600 in the beginning of the month.

We expect the release dates to be Monday, September 23rd for the non reflective Citrins, and the following day Tuesday September 24th for the reflectives.

11. Nike Air Jordan 1 “First Class Flight” – Release date: Thursday, September 25th 2019


Retail Price: $160

Projected Resell: $250

Potential Profit: $90 per pair

Wrapping up the Jordans of this month is a unique iteration on the Air Jordan 1 classic: a perforated white body with subtle yellow outlines on the check and a neon sole and ankle padding, topped off with a barcode on the back making this truly one of a kind.

Resale was over $300 for early pairs, but these prices should settle closer around $250, still making for decent profit per pair.

12. Bodega x New Balance 997S “No Bad Days” – Release date: Saturday, September 28th 2019


Retail: $160

Projected Resell: $400-$600

Potential Profit: $240-$440 per pair

A later addition to the list, this is one not to miss with some of the biggest profit margins out of all of them, and one easy to overlook because it’s outside of the traditional brands that one would associate with reselling.

All release info regarding the colorful and cash making “No Bad Days” New Balance 997S is available here on Bodega’s website, where you’ll see that this drop is a mix of in person raffles and one online shot.

new balance no bad days stockx resale value
Stats from StockX showing profits of $300-$500 per pair.

StockX data shows strong interest and sales movement for this hyped sneaker that should not lose too much value compared to more popular Jordans, although they might prove slower to move post drop date.


Monthly Total:

The total retail cost of these pairs is around $2300, and with a peak projected resale value of over $7000, the profit percentage is more than double at a whopping 300+% increase for a near $5000 profit which gives you a near 250% ROI—and that’s if you just manage to get one pair.

Many people running bots end up with multiple pairs. We go over these basics in our Bot Guide (which is included in the Hypemaster Playbook). In our private group, we run slots for our multiple bots in addition to getting great advice from our community of people dedicated to sneaker success.

We’ll update this list as needed, there may be more new profitable shoes or changes in dates or prices, so bookmark this page or subscribe to our email list so you can be notified of the latest in hype sneaker news.

Thanks guys and take care,