Sneaker/Streetwear Market Recap Week of July 6th

Learn Sneaker Reselling
07/13/2020 ~ Ben Atkinson

To give you a better idea of the sneaker resale market and its trends, we are debuting weekly recap articles. 

Let us know what you think!

We’ll begin this weekly market recap by taking a look at some of the hottest kicks that dropped this week!

First up, the Jordan 1 Retro High Light Smoke Grey. 

Jordan delivered another new colorway of their most popular silhouette with the Jordan 1 Retro High Light Smoke Grey.

Following a similar reconstructed design language as the Jordan 1 Union LA from 2018, this Jordan 1 utilizes color blocking and different materials to present familiar colors in a unique format.

The Jordan 1 High Light Smoke Grey is composed of a white leather upper with grey suede overlays and a red leather ankle panel.

Black suede on the heel paneling and Swoosh, a white midsole, and black outsole completes the design.

This edition of the OG AJ1 both honors its own heritage and breaks new ground by using classic colors from the AJ1 line in a blocking pattern that reimagines a colorway mashup.

The white toe box contrasts with the grey and red plush suede overlays, with all of it coming together around a black Swoosh for a modern classic vibe.

This Jordan 1 released on July 11th of 2020 and retailed for $170.

In terms of resale – this pair proved to be a very profitable pickup!

According to current StockX data, the Air Jordan 1 Smoke Grey has had over 340 sales. The sneaker has achieved a price premium of 59.4% and an average resale price of $280.

With the retail being $170 this was definitely a pair that resellers were happy to see release! During this uncertain time, we’ll all take what we can get!

Image via Nike

Next up, the Adidas Yeezy Boost 700 MNVN Bone. 

Yeezy added a new colorway to their 700 MNVN series with the Adidas Yeezy Boost 700 MNVN Bone, now available on StockX.

Although the silhouette dons a familiar Boost 700 sole, this shoe differs by displaying “700” branding on the upper using compact materials.

This Yeezy Boost 700 MNVN is comprised of Bone nylon upper paired with reflective detailing. A solid black sole with Boost cushioning completes the design.

These sneakers released on July 11th and retailed for $220. 

The Yeezy 700 model has been an interesting pair, to say the least. It all began with the Wave Runner, a sneaker that most in the culture has heard of.

It began as a “dad shoe” that nobody had any demand for. Then, as people began to see on-feet pictures of the sneakers, demand skyrocketed.

Since then, the Wave Runners have cemented their place in the history of one of the most successful Yeezy sneakers to date.

This new MNVN concept adds a modern aspect to the sneaker, something I think the sneaker community has accepted.

With over 190 sales on StockX, this sneaker has racked up a price premium of 95.5% leaving an average resale price of $370 – again an extremely profitable pair with the retail being $220.

Image via Kicks on Fire

Thirdly, the Air Jordan 5 Alternate Grape. 

Jordan enlisted the fourth installment of its Grape theme with the Jordan 5 Retro Alternate Grape.

The Grape colorway was one of the first colorways to touch the Jordan 5 silhouette in 1990.

Since then, the colorway has made a comeback in Retro form and in alternative colorways like the Black Grape and Fresh Prince.

The Jordan 5 Alternate Grape is composed of a purple suede upper with charcoal underlays and green detailing.

A Black and green midsole, visible Air unit in the heel and traditional icy translucent outsole completes the design.

The Air Jordan 5 was designed by Tinker Hatfield and made its debut in 1990.
Inspired by a World War II fighter plane, they feature a 3M reflective tongue, mesh netting, a flame on the midsole, and a set of lace locks.
They were also the first Air Jordan to feature translucent outsoles.
Image via Jordan

These Jordan 5s released on July 8th of 2020 and retailed for $190.

For resellers, this week was a crazy one. As you’ll see in a few seconds, every pair we’ve covered has been profitable.

According to StockX data, over 800 sales have been completed with a price premium of 27.9%. This leaves an average resale price of $263 – not bad with a $190 retail!

Image via Sneaker News

Finally, the Supreme Week 19 Release!

Instead of focusing on 3 items this week – I decided to change up the format!

I will list the retail, # of sales, and the average resale price for 5-6 different items this week.

This should give a better idea of how the overall release went, instead of focusing on the profitable items!

Vans Sk8-Hi Supreme Hole Punch Denim Blue

Retail – $110

# of sales – 43

Average resale price – $212

Image via StockX

Supreme Speedo Swim Cap Red

Retail – $24

# of sales – 107

Average resale price – $45

Image via StockX

Supreme Speedo Swim Goggles Black

Retail – $88

# of sales – 97

Average resale price – $130

Image via StockX

Supreme Bling Towel Red

Retail – $68

# of sales – 14

Average resale price – $90

Image via StockX

Supreme Mesh Crusher Chocolate Chip Camo

Retail – $48

# of sales – 19

Average resale price – $80

Image via StockX

Supreme MCMXCIV Terry S/S Top Black

Retail – $88

# of sales – 1

Average resale price – $105

Image via StockX


I hope this different format for Supreme drops is more efficient but feel free to let me know!

As always, make sure you check out our HypeMaster Playbook to understand how you can make massive profits from sneakers each and every week! For daily information about the hottest kicks, check out our Instagram, and subscribe to our newsletter! Thank you guys for tuning into this weekly market recap brought to you by SixFigureSneakerhead! 

Stay safe, healthy, and happy,

Ben Atkinson